POST MERGER INTEGRATION AND GO-TO-MARKET PLANNING FOR ONLINE SEARCH PROVIDER

By October 18, 2016Our Work

Challenge: An online search provider recently completed a significant technology acquisition and was looking to integrate the two product lines.

Solution: Working closely with the client, AV&Co. evaluated the product lines, developed the joint product requirements, and aligned the pricing model. In particular, the team developed an algorithm to display ads and results from both companies while maximizing revenue. As a final step, AV&Co. developed the sales training and sales compensation models to support the full go to market launch.

Results: The products were fully integrated and launched, leading to a new revenue stream.