Challenge: A leading investment firm was considering investing in an enterprise networking equipment vendor. A key component of the target company’s product portfolio was devoted to integrating Storage Area Networks (SANs) with the standard enterprise network. The investment thesis was largely dependent on the future equipment and protocol trends for this growing segment of the enterprise technology market.
Solution: We conducted a multiphased engagement covering primary and secondary research. Our research included both qualitative interviews and quantitative reviews. These results warranted research that the purchasing behavior and adoption of specific storage technology components and protocols.
Results: Ultimately, the client was able to make its investment decision with the increased confidence provided by our research and analysis. Its investment decision proved to be a profitable one as the market evolved along the path our analysis suggested.